"authenticity" - Selaus asiasanan mukaan Hämeen ammattikorkeakoulu

    • Social Media Influencer Marketing and the Role of Credibility 

      Piroti, Maryam (2023)
      This study delves into the intricate landscape of influencer marketing, aiming to explore the dynamics of authenticity and its impact on consumer behavior. Commissioned by the social media influencer (SMI) Fatima Weber, ...