"brands" - Selaus asiasanan mukaan Hämeen ammattikorkeakoulu
Viitteet 1-14 / 14
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Cosmetic Brand Value In The Finnish Market
(2023)Tämä opinnäytetyö tutkii kosmetiikkabrändin merkitystä Suomen markkinoilla ja brändin arvoa. Tutkimuksessa käsitellään muun muassa; brändin pääoman merkitystä, suomalaista kuluttajakäyttäytymistä, asiakasuskollisuutta ja ... -
Esports and Podcasts: Developing HAMK Gaming Academy’s Brand with an Esports Podcast
(2021)Opinäytetyön tavoitteena oli luoda asiakkaalle ohjeistus podcastin kehittämisestä, joka tukee ja vahvistaa asiakkaan brändiä. Asiakkaalle luotiin heidän tarpeisiinsa sovellettu pohja sisältöstrategialle. Opinäytetyön ... -
Evaluation of Students' Brand Perception of the International Business Degree Program – Case of Häme University of Applied Sciences
(2023)Brand perception is an important concept in marketing that deals with the emotions of consumers and helps brands to stand out among their competitors. With the gaining popularity of social media among consumers, brands are ... -
How can sustainable clothing brands effectively leverage Tik Tok as a marketing platform to enhance brand awareness
(2023)The purpose of this study was to examine the opportunities the platform Tik Tok offers for brands as a marketing tool, when considering sustainable brands and how they can incorporate their brand values in their content ... -
Influence of the economic crisis on SME's marketing
(2020)Tämän opinnäytetyön tavoitteena oli selvittää, kuinka meneillään oleva COVID-19 on vaikuttanut yrittäjien arkeen ja miten paljon yrittäjät ovat joutuneet vaihtamaan markkinointi strategiat, jotta pärjäisivät tämän pandemian ... -
Influencer Marketing and Purchase Intention
(2023)Based on the research findings, companies using influencer marketing to reach Slovak Generation Z should consider the following recommendations. The most important are selecting influencers carefully, build long-term ... -
Instagram as a Marketing Tool in Eliteserien Football Clubs
(2024)Social media has grown to become a constant part of people’s everyday lives. It is utilised by individuals and organisations to connect and communicate with counterparts in an effective and effortless way. Within this ... -
International Social Media Campaign Focusing on Marketing of Sneakers
(2021)Social media is a new generation trend of communication and the use of social media is fast growing. This thesis aims to show that social media campaign platforms have aided businesses in creating awareness for sneaker ... -
Launching a Clothing Brand Successfully
(2022)The purpose of this thesis was to help a start-up clothing brand to launch itself efficiently in the future. The goal of this thesis was to create research to find the best marketing methods for the company to create the ... -
Social Media Influencer Marketing and the Role of Credibility
(2023)This study delves into the intricate landscape of influencer marketing, aiming to explore the dynamics of authenticity and its impact on consumer behavior. Commissioned by the social media influencer (SMI) Fatima Weber, ... -
Solo Entrepreneur as a Content Creator: personal branding and market opportunities in the platform economy
(2023)Tämän opinnäytetyön tarkoituksena oli selvittää henkilöbrändäyksen merkitystä sekä edistämistä markkinoinnissa sosiaalisen median alustoilla, erityisesti Instagramissa. Opinnäytetyö suoritettiin tukemaan aloittavan ... -
Success Factors In Engaging Customers In Sports Industry : How to gain brand loyalty by engaging the customers in sports industry
(2020)Tutkimuksen tavoitteena on selvittää kuinka suurta brändiuskollisuus sekä kannattajien osallistaminen on näissä seuraavissa suomalaisissa urheiluseuroissa: JYP Jyväskylä (jääkiekko) ja Kuopion Palloseura (jalkapallo). ... -
The Risk Minimizing Strategy Adopted by Consumers While Purchasing a Laptop: An Exploratory Approach
(2023)This thesis is aimed at investigating the factors influencing consumer decision-making when purchasing a laptop in the market, with a focus on understanding the role of risk perception and the strategies employed by consumers ... -
The Use of Corporate History in Branding: case story Fastems
(2023)The corporate history of a company wherein the history spans over decades, much like Fastems, is not something one should just skip over. Corporate history helps define an organization's identity and heritage. It captures ...













