"consumers" - Selaus asiasanan mukaan Hämeen ammattikorkeakoulu
Viitteet 1-10 / 10
-
Attitudes Towards Nepalese Handicrafts: Impacts on Willingness To Pay (WTP) for Nepalese Handicrafts in Finnish Market
(2021)The purpose of this study is to explore how the attitudes towards Nepalese handicrafts can affect willingness to pay in the Finnish market. It analyzes the relationship between consumer’s attitude towards the product and ... -
Consumer Consumption Behavior in Online Store and in Brick-and-Mortar Store
(2021)Opinnäytetyön tavoitteena oli tutkia, miten kulutuskäyttäytyminen on muuttunut yhteistyöyrityksen kivijalkakaupassa verkkokaupan avaamisen seurauksena. Opinnäytetyö kirjoitettiin yhteistyössä erään Suomessa toimivan ... -
Cosmetic Brand Value In The Finnish Market
(2023)Tämä opinnäytetyö tutkii kosmetiikkabrändin merkitystä Suomen markkinoilla ja brändin arvoa. Tutkimuksessa käsitellään muun muassa; brändin pääoman merkitystä, suomalaista kuluttajakäyttäytymistä, asiakasuskollisuutta ja ... -
Creating a Green Start-up Business Plan for a Sustainable Fashion Retail Business in Vietnam
(2022)Fast fashion has caused several catastrophes in the world, thus sustainable fashion has become an innovative solution. However, there are still different obstacles when it comes to the fashion business reaching consumers. ... -
“Greenfluencers” As Part Of Sustainable Marketing Strategies And Their Effect On Consumer Reachability
(2024)This thesis investigates how the new concept of Greenfluencers, that come with the emergence of sustainable practices, can be part of established sustainable marketing strategies and how they influence consumer reachability ... -
Influencer Marketing and Purchase Intention
(2023)Based on the research findings, companies using influencer marketing to reach Slovak Generation Z should consider the following recommendations. The most important are selecting influencers carefully, build long-term ... -
International Social Media Campaign Focusing on Marketing of Sneakers
(2021)Social media is a new generation trend of communication and the use of social media is fast growing. This thesis aims to show that social media campaign platforms have aided businesses in creating awareness for sneaker ... -
Social Media Influencer Marketing and the Role of Credibility
(2023)This study delves into the intricate landscape of influencer marketing, aiming to explore the dynamics of authenticity and its impact on consumer behavior. Commissioned by the social media influencer (SMI) Fatima Weber, ... -
Temporality as a Factor in Consumer Behaviour with Online Shopping
(2022)Tämän opinnäytetyön tavoitteena oli tutkia aikaa (odotusaika) merkittävänä päätöksentekoon vaikuttavana tekijänä suomalaisille kuluttajille heidän ostaessaan tuotteita paikallisesti ns. kivijalkaliikkeistä tai kansainvälisistä ... -
The Risk Minimizing Strategy Adopted by Consumers While Purchasing a Laptop: An Exploratory Approach
(2023)This thesis is aimed at investigating the factors influencing consumer decision-making when purchasing a laptop in the market, with a focus on understanding the role of risk perception and the strategies employed by consumers ...









