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How to bring traditional sports marketing into eSports
(2020)
Tämä tutkielma keskittyy siihen, kuinka perinteisen urheilun markkinointi voidaan tuoda e-urheiluun ja kuinka perinteinen urheilu on adaptoitunut digitaalisen markkinoinnin aikaan ja mitä e-urheilu voi oppia perinteisen ...
Sustainable Digital Advertising: The State of Sustainability within the Digital Advertising Industry in Finland
(2023)
Inspired by the global advertising industry-wide movement towards sustainability, the author and the commissioning company IAB Finland wanted to research the state of sustainability within Finland's digital advertising ...
Implementation of a Marketing Plan
(2022)
Tämän opinnäytetyön tavoitteena oli tehdä markkinointisuunnitelma Kiinteistöosakeyhtiö Lahdesjärven Autotalolle sekä uudelle rakennettavalle toimitilalle. Tässä työssä etsittiin tapoja löytää vuokralaiset uuteen toimitilaan. ...
Digital Advertising Strategy for a Local B2C Fitness Company in Finland. Case Company: MyEMS Oy
(2022)
Digital marketing has created new opportunities for companies to advertise themselves. Depending on the size and characteristics of the companies, they face various challenges when marketing and advertising. Finding the ...
The merits of using digital platforms for marketing and creating awareness for a new product or service.
(2021)
ABSTRACT
Digital platforms have become useful tools in marketing and creating awareness for products or services. Unlike traditional media, digital platforms create a level field where businesses can thrive as they grow ...