"brands" - Selaus asiasanan mukaan Centria-ammattikorkeakoulu
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Service quality and customer satisfaction on hotels in Gondar : Customer's role in hotel development
(2021)The service sector is the tertiary sector that is found to be progressive in a country’s economy, it has the ability to generate job opportunities especially in developing countries. Due to rapid technological change, ... -
Social media as a modern marketing tool in international business in Bangladesh
(2023)This thesis aims to explore the potential of social media as a modern marketing tool in international business in Bangladesh. It will focus on the advantages and disadvantages of utilizing social media networks such as ... -
Social media marketing
(2022)As the world continues to go digital, the business sector has not been left behind in utilising the digital space. For a long time, social media has been seen as an entertainment and socialisation tool. However, significant ... -
Social Media Marketing and the Impact on Sales : A case study of Prisma
(2022)In this age of social media, most marketers have been using social media marketing to improve their brand visibility and develop strong customer relationships. The reason behind using social media marketing by retailers ... -
Strategic brand building process : Case study for Kaavya Kitchen Ay
(2011)The thesis focuses on a strategic process to build up a strong brand for Kaavya Kitchen. Marketing is playing a special role in the modem business world. Since brand is an important marketing concept to communicate with ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
The development of domestic vegan cosmetics in Vietnamese market : factors that help domestic vegan cosmetic brands reach Vietnamese customers
(2024)The cosmetics industry is a very developed and competitive industry in the world. Not to mention the highly developed cosmetic markets such as Japan, Korea, Europe, America, Vietnam was considered a potential market with ... -
The impact of corporate social responsibility on brand image : A study of the food industry in Finland
(2023)The main purpose of this thesis was to explore the relationship between corporate social responsibility and brand image in food production companies in Finland. The topic was studied from the perspective of customers’ ... -
The impact of Instagram influencer marketing on consumer behaviour in Bangladesh
(2023)The objective of this thesis was to study the growth of Instagram in the context of Bangladesh, to be precise, in the scenario of influencer marketing. It also aimed at assessing the authenticity of this ad-vanced marketing ... -
The impact of storytelling on brand image and consumer behaviour
(2023)This thesis delved into the profound impact of brand storytelling on customer behaviour, brand image, and loyalty. Marketers gained valuable perspectives by leveraging academic concepts such as narrative transportation and ... -
The impact of storytelling on brand image and consumer behaviour
(2023)This thesis explores the substantial impact of brand storytelling on customer behaviour, brand image, and loyalty. It gives helpful ideas for marketers by drawing on academic concepts like narrative transportation and ... -
The influence of online customer reviews on brand perception and purchasing decisions : an analysis of consumer buying behaviours at Vivo Sales Centre
(2024)Consumer decisions in today’s digital age are influenced by online platforms and e-commerce. People heavily depend on different platforms’ reviews to get a perspective before purchasing. Although this approach is more ... -
The marketing accomplishment of good food : from kitchen to market
(2023)The thesis "THE MARKETING ACCOMPLISHMENT OF GOOD FOOD: From Kitchen to Market"examines the methods and elements that go into successfully marketing food items from the kitchen to the market. The study looks at the growing ... -
The role of branding in the profitability of tourism industry of Bangladesh : a study of Britto Travel and Tourism
(2023)With an emphasis on Britto Travel and Tourism, in this thesis we explored the revolutionary significance that branding has in Bangladesh's rapidly developing tourism industry. Notwithstanding the country's stunning scenery ... -
The Smartphone Market
(2021)In 2020, 3.6 billion people used a smartphone. Companies made huge progress to develop the best smartphone with the best software and hardware. The competition between companies was increasingly hard for the reason that ... -
The use of social media for electronic commerce
(2021)The use of social networks as a sales process has guided the development of many organizations, as it has become central in the lives of the majority of people. My research focuses on the use of social media explosion ... -
Understanding the influence of social media on cosmetic purchases : case study - social media's role in buying cosmetic products in Kokkola region
(2024)This study looks into the effect of social media on cosmetic purchases in Kokkola, with a selected highlighting on systems like as Facebook, Instagram, and TikTok. It is noticed that social media influences the customer a ... -
Varumärkt - om varumärkets uppbyggnad, vård och mediebild : Marimekko
(2009)För ett företag är ett välfungerande varumärke en viktig immateriell tillgång och hela personalen i företaget måste kanna till sitt varumärkes identitet och även handla enligt den. Målsättningen med mitt arbete var att ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad














