"Bernier, Joyce" - Selaus tekijän mukaan Centria-ammattikorkeakoulu
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Relation between event marketing and CRM : with the creation of wine tasting for the company Olivetti
Bernier, Joyce (Centria-ammattikorkeakoulu, 2018)A plan for event marketing and CRM was made for a wine tasting evening at Olivetti, which is a company in Kokkola. The analysis of event marketing and the customer relationship management was made for the creation of a ...
