"buying behaviour" - Selaus asiasanan mukaan Centria-ammattikorkeakoulu
Viitteet 1-10 / 10
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An analysis of the factors that influence consumers´ decision-making in online shopping : a study of Mantra Craft Store in Nepal
(2024)The thesis aims to study the factors that influence the customers decision-making in online shopping. With the growing number of internet users around the world and the increasing popularity of online shopping due its ... -
Consumer buying behavior in the automobile industry in Bangladesh : A qualitative study of the customers of Pragoti Industries Limited
(2020)The aim of the thesis was to increase the understanding of consumer buying behavior in the automobile industry in Bangladesh. In order to accomplish the aim of the thesis, three research questions were set: What are the ... -
Consumer satisfaction with second-hand phone utilization in Finland
(2023)Customer satisfaction is a type of statistic in which people are asked to rate how happy they are with a business's offers, including products or services, and performance in general. It's very common for people in Finland ... -
Ethical aspects in purchase behavior in brand clothing
(2020)The purpose of the thesis was to investigate the effects of applied business ethics to consumer perception, as well as the identification of possible research relationships among business ethics brand equity and consumer ... -
Factors affecting customers' buying behaviour of solar power packs in Cameroon : The case of Parpar Solar Pro Cameroon
(2023)The purpose of this research was to investigate factors affecting customers' buying behaviour of solar power packs in Cameroon. The company that was studied was Parpar Solar Pro Cameroon. The data required for this study ... -
How does social media influence the consumer buying decision of food product : Impact of social media on customer buying decisions in Kokkola
(2023)The motive of research was to find out the social media impact on consumer buying behavior and how social media can influence their buying behavior. The use of social media has increased heavily, therefore, market strategy ... -
Influence of Covid-19 on online shopping behaviour of young consumers in Bangladesh
(2024)The thesis aims to analyse the behavioural changes that happen in the minds of young consumers at the onset of the COVID pandemic. The theoretical framework provides an understanding of how the COVID19 pandemic has influenced ... -
The effects of fashion marketing in the buying behaviour of Z generation : Case study: Ader Error brand
(2022)Consumer behaviour is a dynamic field of social studies where marketing plays an important role. Consumers who are born during a certain time period share values and behaviour patterns with each other that impact on ... -
The impact of advertising on consumer buying behaviour : case of Coca-Cola and Indomie
(2023)Advertisement is a method of communication that provides viewers with information and influences their decision to purchase an item or service. Two prominent companies that have had a significant investment in advertisement ... -
The impact of Instagram influencer marketing on consumer behaviour in Bangladesh
(2023)The objective of this thesis was to study the growth of Instagram in the context of Bangladesh, to be precise, in the scenario of influencer marketing. It also aimed at assessing the authenticity of this ad-vanced marketing ...









