"customisation" - Selaus asiasanan mukaan Centria-ammattikorkeakoulu
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An evaluation of modern methods of delivering customer service and the role of AI : Case study of McDonald’s (ITIS) Finland
(2023)This thesis studied the modern method of providing customer service and the function of AI in quick-service restaurants. This thesis focuses on McDonald's in Finland since it is more manageable to do so than to investigate ... -
Personalized and better services : Research on personalization strategies for restaurant customer services
(2016)The restaurant industry is one of the pillars of the contemporary hospitality industry all over the world. The quality of the customer services determines the success of restaurant businesses. Thus, in order to maintain ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
The impact of customer behavior on marketing automation in e-commerce industry
(2023)In today's industrial and digital age, focusing on studying customer behavior is extremely important for every business. Customers now have a wider range of options when making purchases, particularly in the current online ...

