Viitteet 1-2 / 2
Great customer experience as a competitive advantage : Burgerschuhe – retail company case
The final thesis is about the existing customer experience approaches, and it will define the need for its global use among companies. The key aspect overviewed in this thesis is that nowadays, customer experience is ...
Marketing as a key element in marketing strategy
The aim of this the thesis was to show the importance of digital marketing instrument in global marketing strategy. It was very important to discuss the main topics and identify key elements of digital marketing ...