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The impact of advertising on the consumer's buying behavior
(2021)
Studying a market, producing a product and selling it are important steps for each company. With technological growth, businesses have efficient means of communication which they use in these interactions, either within ...
Marketing plan and campaign for Katmando Bar and Kitchen : A case study
(2022)
A marketing plan is a collection of projected actions and approaches in a well-organized format with an overview of the current market situation, which works in a standard procedure, guiding an organization to understand ...
How effective is Facebook advertising and does it have a high ROI?
(2021)
A modern human being lives in a society dominated by various brands of products and services consumption, which has effectively become our time's religion. This mindset is cultivated by a variety of marketing strategies ...
The impact of advertising on consumer buying behaviour : case of Coca-Cola and Indomie
(2023)
Advertisement is a method of communication that provides viewers with information and influences their decision to purchase an item or service. Two prominent companies that have had a significant investment in advertisement ...
Advertising and branding in French fashion companies : Case studies of fast fashion, ecological fashion and luxury fashion
(2021)
The world of fashion is a world very much impacted by the health crisis and acts a lot in the field of communication. This sector has therefore quickly taken adopted social networks and the Internet to reach its target and ...
Marketing strategy for a start-up service company : Cab Service Qaisar AY
(2022)
Qaisar AY is a start-up company having multiple businesses under one name. The major part of its businesses consists on cab related services. The purpose of this thesis was to develop the marketing strategy of Qaisar AY. ...
From traditional marketing to digital marketing : Digital Sign Media Ltd
(2023)
The purpose of marketing in the development of businesses has been essential for a long time. People in the industry used to spread the word about their products and services by making billboards, banners, pamphlets, etc., ...