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Transforming into an agile organisation
(2020)
The twenty-first-century market has its challenges. The fourth industrial revolution brought digitali-zation what made the business environment ever-changing, the power of social media created better-knowledged customers, ...
Impact of outsourcing on small and medium-sized business in Nigeria : Strategic Outsourcing Ltd
(2021)
This thesis explores the impact of outsourcing on small and medium-sized enterprises (SMEs) in Nigeria. It primarily focuses on strategies that SMEs will employ to gain benefits in the global competitive market. It includes ...
Engaging generation Z customers in coffee house industry : Comparative analysis of the Vietnamese and Finnish markets
(2020)
This thesis concentrated on finding and analysing generation Z customers’ characteristics in coffee house industry,and on how to engage them into the services offerings and operation.Generation Z is expected to play an ...
Starting an Indian-Bangla restaurant in Kokkola : Analysis of the market
(2021)
The overall objective of this particular thesis is to identify the opportunities and the newer ideas that may be upheld when attempting to put up an Indian Bangla restaurant in Kokkola. It conducts re-search that among ...
Artificial intelligence in marketing. How AI is Revolutionizing Digital Marketing
(2020)
Artificial intelligence (AI) is an essential part of many sectors, including marketing. The way in which we use data to make important marketing decisions and improve customer experience has been revolutionized by AI.
The ...
Application of digital media as a marketing tool amongst Nepalese start ups : Case Company: Kritya Hub
(2021)
This thesis aimed to identify the importance and key impacts of digital marketing in Nepalese startups. The changing business environment and digital innovations have changed the way of doing business and resulted in the ...
Service quality and customer satisfaction on hotels in Gondar : Customer's role in hotel development
(2021)
The service sector is the tertiary sector that is found to be progressive in a country’s economy, it has the ability to generate job opportunities especially in developing countries. Due to rapid technological change, ...
Impacts and challenges of globalization : Views in Finland year 2020
(2021)
This thesis topic that focuses on impacts and challenges of globalization came up as a current issue in 2020, when the Covid-19 emerged in Asia and spread fast to Europe and other continents. This virus has had very big ...
Ethical aspects in purchase behavior in brand clothing
(2020)
The purpose of the thesis was to investigate the effects of applied business ethics to consumer perception, as well as the identification of possible research relationships among business ethics brand equity and consumer ...
Developing logistics services of expeditors – Vietnam joint stock company under integration condition and EVFTA : EVFTA opportunities for enterprises and economies
(2021)
With a developed economy, multimodal transport services (logistics) have become a service industry integrating high value-added activities and bringing great economic benefits. In Vietnam supported development opportunities ...