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Strategic brand building process : Case study for Kaavya Kitchen Ay
(2011)
The thesis focuses on a strategic process to build up a strong brand for Kaavya Kitchen. Marketing is playing a special role in the modem business world. Since brand is an important marketing concept to communicate with ...
Kongsberg Maritime Finland Oy – Vesille till havs fair 2023, employee branding : Employee branding and how to prepare for the fair
(2023)
The purpose of this functional thesis is to plan how to present Kongsberg Maritime Finland Oy's operations to the visitors of the Vesille till Havs- trade fair. The fair will be held, in Kokkola on May 27-28, 2023. The ...
Adapting digital marketing in FMCG market : A Case study of Fu-Wang Foods
(2023)
Nowadays, social media, video-content apps, and the internet are where most individuals spend their time. The reality of consumers has changed, and many now lead parallel lives while maintaining a significant online presence. ...
The impact of corporate social responsibility on brand image : A study of the food industry in Finland
(2023)
The main purpose of this thesis was to explore the relationship between corporate social responsibility and brand image in food production companies in Finland. The topic was studied from the perspective of customers’ ...
Opportunities and challenges of digital marketing in Bangladesh
(2023)
The thesis provides a comprehensive overview of the current conditions of integrating digital marketing practices in the context of the corporate landscape of Bangladesh.
The aims of the thesis include understanding the ...
The impact of Instagram influencer marketing on consumer behaviour in Bangladesh
(2023)
The objective of this thesis was to study the growth of Instagram in the context of Bangladesh, to be precise, in the scenario of influencer marketing. It also aimed at assessing the authenticity of this ad-vanced marketing ...
The impact of storytelling on brand image and consumer behaviour
(2023)
This thesis explores the substantial impact of brand storytelling on customer behaviour, brand image, and loyalty. It gives helpful ideas for marketers by drawing on academic concepts like narrative transportation and ...
Exploring the impact of social media marketing and engagement on apparel purchase decisions : a study on Pakistani students in Finland
(2024)
The purpose of this study was to explore the impact of social media marketing and engagement on consumer purchase decisions. The focus was made on the apparel industry due to its growing poten-tial and impact through social ...
Understanding the influence of social media on cosmetic purchases : case study - social media's role in buying cosmetic products in Kokkola region
(2024)
This study looks into the effect of social media on cosmetic purchases in Kokkola, with a selected highlighting on systems like as Facebook, Instagram, and TikTok. It is noticed that social media influences the customer a ...
Impact of social media marketing of fast-food brands: perception of consumers and development of brand loyality : an investigation of Taco Bell in Finland
(2024)
This thesis is set to explore Taco Bell's social media marketing efforts in respect to consumer attitudes towards the brand as well as how this would affect brand loyalty in the Finnish market. This study has a literature ...






