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The influence of online customer reviews on brand perception and purchasing decisions : an analysis of consumer buying behaviours at Vivo Sales Centre
(2024)
Consumer decisions in today’s digital age are influenced by online platforms and e-commerce. People heavily depend on different platforms’ reviews to get a perspective before purchasing. Although this approach is more ...
Factors influencing consumer behavior of smartphone users in the Nepalese market
(2024)
Smartphones, used for various purposes, are one of the most popular devices in the world. The usage of smartphones is growing day-by-day around the world including Nepal. Variety of brands for smartphone are available in ...
The development of domestic vegan cosmetics in Vietnamese market : factors that help domestic vegan cosmetic brands reach Vietnamese customers
(2024)
The cosmetics industry is a very developed and competitive industry in the world. Not to mention the highly developed cosmetic markets such as Japan, Korea, Europe, America, Vietnam was considered a potential market with ...
How can creative marketing increase your sales : a study of Antonics Global
(2024)
This thesis examined how innovative marketing methods affected sales success in modern firms, focus-ing on Antonics Global. Creative marketing was more important than ever in an era of increased digital competition to ...
Varumärkt - om varumärkets uppbyggnad, vård och mediebild : Marimekko
(2009)
För ett företag är ett välfungerande varumärke en viktig immateriell tillgång och hela personalen i företaget måste kanna till sitt varumärkes identitet och även handla enligt den. Målsättningen med mitt arbete var att ...
Determining the role of brand innovation towards loyalty in fast moving consumer goods in Finland
(2024)
This thesis examined how brand innovation affects brand loyalty in Finnish fast-moving consumer goods. The study examined how product development, packaging, and marketing methods affect brand loyalty. The theoretical ...
Business strategies of social media companies
(2024)
The introduction of social media has completely changed how users gather information, disseminate news, or operate businesses on a mass level. The power of social media as a tool for customer engagement and brand promotion ...





