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The role of social media on the business of small & medium-sized pizzerias & Indian restaurants in Finland during Covid-19
(2022)
The core purpose of this research study is to measure the role and impact of social media on the performance and financial success of small & medium-sized pizzerias & Indian restaurants in Finland during the global pandemic ...
Marketing plan for Mixmart : Marketing communication perspective
(2022)
This thesis aimed to develop a marketing plan for Mixmart. The primary focus of this marketing plan was an analysis of the market situation and the implementation of traditional and digital marketing communication strategies ...
Use of social media in marketing
(2022)
The main objective of this thesis was to present how social media is used in marketing. Social media plays significant role in the marketing strategy and helps to develop close relationship between business and customer ...
Social Media Marketing and the Impact on Sales : A case study of Prisma
(2022)
In this age of social media, most marketers have been using social media marketing to improve their brand visibility and develop strong customer relationships. The reason behind using social media marketing by retailers ...
The influence of social media marketing activities on consumers brand preference. A comparative study of Cameroon and Finland. Case of small and medium size enterprises.
(2022)
The cost of marketing products nowadays keeps going up especially when it comes to small and medium sized enterprises (SMEs). These increases in cost comes from the classical communication systems such as radios, televisions ...
Business plan for a clothing store
(2022)
The main objective of this thesis was to create a business plan for a women's clothing store. The work̈ consists of the theoretical part where the definition of a business plan is explained. The goal was to use the research ...
Market expansion of refurbished iPhones in the South Asia region
(2022)
Swappie is a company of refurbished iPhones. It is a well-known refurbished phone company in Finland, and they also extend their business in most European countries. Swappie has been running many marketing campaigns that ...
Marketing strategy for a start-up service company : Cab Service Qaisar AY
(2022)
Qaisar AY is a start-up company having multiple businesses under one name. The major part of its businesses consists on cab related services. The purpose of this thesis was to develop the marketing strategy of Qaisar AY. ...
Global marketing of the Korean music industry turns into global marketing of Korea : Case study: K-pop group BTS
(2023)
In recent years, the world has witnessed a booming growth in the Korean music industry with significant impacts that are not only limited to entertainment. This rapid development is based on successful marketing strategies ...
Customer relationship management : A study based on customer satisfaction of ICICI bank
(2023)
The aim of this thesis was to explore the key attributes of customer satisfaction and Customer relationship Management, to understand the strategies of ICICI Bank on customer satisfaction and CRM, and to study the customer ...








