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Omnichannel marketing strategy for fashion retailers
(2023)
Impacts of COVID 19 and severe inflation have changed the fashion retailing landscape. A significant number of the retailers went bankrupted while many are still striving to survive in the retailing market. Particularly, ...
A comparison of Bangladesh and Finnish tourism
(2023)
The thesis aimed to analyze Cox's Bazar and Lapland, the popular tourist destinations in Bangladesh and Finland. Respectively, this thesis assessed the state of tourism in Cox's Bazar and Lapland in Bangladesh and Finland. ...
Impact of Technology on Business
(2023)
Performance, productivity, management, policy, manpower, human resources, marketing, and sales are some of the areas where the effects of technology on businesses have been listed in the literature review section. It also ...
Importance of digital marketing for better sales and distribution
(2023)
Marketing is such a restless idea which is constantly changing with dynamic business activities. Considering the speedy development of internet-based communication for marketing is being crucial for betterment of proper ...
The impact of customer behavior on marketing automation in e-commerce industry
(2023)
In today's industrial and digital age, focusing on studying customer behavior is extremely important for every business. Customers now have a wider range of options when making purchases, particularly in the current online ...
Expanding the range of activities on international market : Case: Edica Ltd
(2014)
The objective of the thesis was to define the cause of decreasing sales in Polish company Edica Ltd and to propose new solutions which would contribute to the development in the international environment. The aim was to ...
Guide for event management of music festival : Case study Rocky BD
(2014)
This thesis was done in order to provide the case company, Rocky BD, with a guidebook for event management and event marketing. The thesis was compiled to give the necessary information on organizing a music festival in ...
Using social media platforms for successful marketing strategy : Case: Ravintola Basecamp, Helsinki
(2012)
Marketing today is something completely different and has more power and effects than any of the traditional marketing methods. This new way, which cannot be ignored in today's competitive world is social media in the ...
Customer satisfaction research : Case study on Fa' Asian store
(2011)
In the world today, customer satisfaction is becoming more important for organizations and companies. Customer satisfaction is one the key elements to ensure a successful business in an organization. The purpose of this ...
A marketing communication study : Case Best-Hall Oy
(2011)
The aim of the thesis was to search answers to questions the company Best-Hall had. The theoretical framework supports the surveys made and seeks to explain the reasons behind the questions asked. It is concentrated on ...




