Viitteet 1-2 / 2
Customer acquisition plan for a small-size entrepreneur
(Kajaanin ammattikorkeakoulu, 2014)
The aim of this thesis was to draw a customer acquisition plan and improve the marketing planning in the company. Therefore, the final result was the market research summary. Development of the marketing strategy planning ...
Quality and Price Perceptions of Urban Chinese Consumers
(Kajaanin ammattikorkeakoulu, 2009)
Abstract Quality and price are two product attributes that urban Chinese consumers always take into consideration in the evaluation of alternative brands. Understanding how they perceive quality and price is important ...