Haku
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Fundamentals of 2D Game Art
(2021)
As an interactive and entertainment medium for countless people from different age groups and backgrounds, the game industry is becoming more and more vivid as its annual revenue grows higher and higher. On the other hand, ...
The relevance of aesthetic marketing for purchasing decisions
(2023)
Companies use the aesthetic design of products and brands to positively influence the
purchase decision. Therefore, it is necessary to define what exactly aesthetic appearance
is and what associations are evoked in ...

