Haku
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Integration of a start-up company into its market
(2020)
Businesses and especially start-ups, face significant problems while integrating into their target market. In this context, market integration definition is the extent to which a company remains profitable and relevant in ...
Managing Customer Experience in e-Commerce
(2022)
The aim of this thesis was to create development suggestions on how e-commerce customer experience can be improved by identifying customer needs along customer journey. The purpose was to identify critical touch points ...
Sales Process Development for Promowear Wholesaler - Exploiting Big Data & Gamification
(2022)
The aim of this thesis is to develop guidelines for the sales process to increase sales in the future. The intention of this growth focused development is to improve interaction with customers. In addition to that, the aim ...
Post-Pandemic Customer Experience Trends in Bangladesh's Retail E-commerce Industry
(2023)
This thesis determines to investigate and analyse the post-Covid 19 pandemic customer experience trends in the e-commerce sector of Bangladesh. The objective of this study is to comprehend the alterations in customer conduct ...
Title: Increasing sales through Effective customer relationship – A case study of Om Sai Shoes.
(2024)
This study investigates increasing sales through effective customer relationship strategies with a focus on Om Sai Shoes, a small to medium-sized retail business. Through an analysis of customer behaviour, de-mographics, ...



