Haku
Viitteet 1-7 / 7
Honey Likes: Customer Engagement with Facebook Page. Case HopeSlashNoHope Oy
(2020)
This study was inspired by the case of HopeSlashNoHope Oy, a newly established beekeeping venture in Kajaani, in exploring what type of Facebook content stimulates customer active engagement. Based on that, the company can ...
A Study of Community Engagement on Discord for Game Marketing- Case TJR Games Oy
(2019)
Author: Greenberg Miriam
Title of the Publication: A Study of Community Engagement on Discord for Game Marketing- Case TJR Games Oy
Degree Title: Bachelor of Business Administration, International Business
Keywords: ...
How User-generated Content Can Improve Visual Brand Communication on Social Media
(2020)
The study aims to analyze the difference in performance between two types of visual content that companies may use in their brand communication – user-generated content and stock images.
This research provides insights ...
Exploring the Impact of Digital Content Marketing and Visual Content on the Visibility and Attraction of KAMK
(2022)
The purpose of this thesis is to explore digital content marketing and visuals content as main frameworks for brand visibility and attraction, and to also understand the content preferences of university students. Under ...
Improving the Promotion of KAMK International Business Degrees
(2022)
With the help of globalization, many students from one country go to another country seeking higher education. For many people studying abroad, provides a wide range of possibilities of finding a job and achieving certainty ...
Marketing Communications Plan: Finnish Dog Breeders Club
(2023)
This bachelor's thesis was implemented as a commission for an external client. The aim of the thesis was to create a directive marketing communications plan to intensify and streamline the usage of existing digital channels ...
Content Marketing Strategy for a Digital Marketing Company X
(2022)
The purpose of this thesis was to find the optimal content marketing strategy that enhances client engagement and acquisition for a digital marketing agency. For this purpose, both primary and secondary research was conducted ...