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Integration of a start-up company into its market
(2020)
Businesses and especially start-ups, face significant problems while integrating into their target market. In this context, market integration definition is the extent to which a company remains profitable and relevant in ...
Identifying new target groups for HighRoller Finland
(2019)
Muscle care is becoming more common amongst everyday people and is no longer just for elite athletes. Lots of people are suffering from muscle pain and as a result are searching for new ways to relieve these aches and ...
Operation of Sports Complex "Yubileynyy" during the Off-Season Period
(2020)
The aim of this thesis was to identify possible ways to improve the operations of the Yubileynyy sports complex during the off-season (June-July). The thesis raised questions of increasing the number of visitors as well ...
Improving Advertising Activity of the Organization – Case: Adidas
(2019)
This paper focuses on advertising activity on the enterprise. The work aims to blend theoretical and practical study of the subjects to facilitate application of existing knowledge on them to real business strategies.
The ...
Social media marketing plan for Askartelukauppa Tmi Leila Tervapuro
(2020)
The purpose of this thesis was to create a social media marketing plan for Askartelukauppa Tmi Leila Tervapuro. The thesis examines what social media marketing is and how Facebook, Instagram and Pinterest can be utilised ...
Customer Response Analysis for Facebook Marketing – Case Study: Cheapsleep Hostel Helsinki
(2019)
Digital Marketing is becoming essential in the globalization age. The marketing activities performed on social media networks have high efficiency due to the ability to reach audiences without any border. However, reaching ...
Developing a Social Media Marketing Plan for a Construction Company in Japan
(2019)
The purpose of this thesis is to create a cost effective, and thorough social media marketing plan for Japanese construction company, Phoenix Home. Social media marketing is increasingly becoming the focus of businesses ...
How User-generated Content Can Improve Visual Brand Communication on Social Media
(2020)
The study aims to analyze the difference in performance between two types of visual content that companies may use in their brand communication – user-generated content and stock images.
This research provides insights ...
Exploring the Impact of Digital Content Marketing and Visual Content on the Visibility and Attraction of KAMK
(2022)
The purpose of this thesis is to explore digital content marketing and visuals content as main frameworks for brand visibility and attraction, and to also understand the content preferences of university students. Under ...
Developing effective marketing strategies for the tourism industry in Finland
(2021)
The tourism industry in Finland had suffered severe economic damage since the onset of the global Covid 19 pandemic. Key firms in the industry, such as Polar Star Travel/Lapin Luontoelämys, have been challenged to re-engineer ...