Haku
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The critical hotel attraction factors of lower middle-class families. A case study
(2023)
The well-known hotel chain Hotel Suba elite has been meeting the needs of a variety of clientele with diverse socioeconomic statuses. The hotel aims to attract lower middle-class families as customers, though broaden their ...
Gender Marketing in the Automotive Industry - Differences in the Design of gender-specific Communication using the Example of Volkswagen AG
(2023)
Gender roles of women and men have undergone a serious transformation in recent years. This has been triggered by social changes within the population. Accordingly, women are more multi-faceted and multi-optional in terms ...
The Influence of Culture on Travel Behavior and Tourism Experience: a Comparison of German and Dutch Tourists
(2023)
Understanding consumer behavior is pivotal for achieving economic success, with culture emerging as one of the most important determinants. This bachelor thesis aims to investigate the impact of culture, as assessed through ...
Development of an Effective Marketing Strategy for a Language Institute: understanding customer requirements and behavior.
(2024)
In Sri Lanka, proficiency in English is crucial for achieving success in academic, professional and social aspects. As the school educational system is still finding its way to fulfil this requirement, the commissioning ...
Cultivating Success: Strategies for Navigating Challenges and The Marketing Promotion of a Beverage Start-up Company
(2024)
This thesis presents a comprehensive study on the dynamic landscape of the beverage industry, with a focus on formulating a strategic plan for Camarass Cashew juice to thrive in the market.
The research objectives include ...



