Uusimmat viitteet

  • Visit Finland Segmentation Study 2017 – From Modern Humanists to Authentic Lifestyle Seekers 

    Glazyrina, Marina (Kajaanin ammattikorkeakoulu, 2018)
    The purpose of this thesis was to observe Finland as a tourism destination and to analyze tourism marketing strategy made by Visit Finland. Visit Finland has created a marketing segmentation strategy to pinpoint the most ...
  • Digitizing the Deep : A look into the disruption caused by VR and AR in the industrial landscape of mining, today and tomorrow 

    Pöllä, Marika (Kajaanin ammattikorkeakoulu, 2018)
    ABSTRACT Author(s): Pöllä Marika Title of the Publication: Digitizing the Deep – A look into the disruption caused by VR and AR in the industrial landscape of mining, today and tomorrow Degree Title: Bachelor of ...
  • Importance of Environment for Young Students as a Factor for Starting Their Own Business 

    Gyrdymova, Daria; Kirianova, Daria (Kajaanin ammattikorkeakoulu, 2017)
    The main objective of this thesis is to explore key factors determining students’ decisions to start their own business or become an entrepreneur. The authors of this work tried to discover the correlation between environment, ...
  • Creation of enterprises among young people in Russia 

    Matveeva, Liubov; Gladilina, Evgeniia (Kajaanin ammattikorkeakoulu, 2018)
    This thesis focuses on the process how to open a business in the Russian Federation, what the steps are, what needs to be done, what is necessary to begin a business from the very beginning when you just have an idea. The ...
  • The Relationship between Entrepreneurial Skills and Intentions 

    Holwerda, Jibbe (Kajaanin ammattikorkeakoulu, 2018)
    The aim of this thesis is to find out relationships between different business skills, as well as how they relate to the students’ intentions of becoming entrepreneurs. The research data was gathered to help aid government ...
  • Hotel Rebranding: Marketing Plan for Piter Inn Petrozavodsk 

    Borisova, Kseniia; Razumeiko, Anastasiia (Kajaanin ammattikorkeakoulu, 2018)
    This thesis is commissioned by Piter Inn Petrozavodsk, the biggest hotel in Karelia, Russia. The hotel has been a franchise of the Park Inn brand until August of 2017, when the owner had decided to relinquish the franchise ...
  • Influence Of Digital Marketing On Brand Image Perception Of The Company 

    Smolkova, Ekaterina (Kajaanin ammattikorkeakoulu, 2018)
    ABSTRACT Author: Ekaterina Smolkova Title of the Publication: Influence of Digital Marketing on Brand Image Perception of the Com-pany Degree Title: Bachelor of Business Administration, Degree Program in International ...
  • The Fight for Customers’ Attention: YouTube as an Advertising Platform 

    Zaitceva, Elizaveta (Kajaanin ammattikorkeakoulu, 2018)
    The purpose of this research was to understand how to create successful video advertising on YouTube platform, as well as implement the key tools into practice. At first, advertising techniques were created for traditional ...
  • How a Foreign Company builds its Brand Identity in Vietnam-The Pizza Company Case Study 

    Vu, Kim Thoa (Kajaanin ammattikorkeakoulu, 2018)
    The Vietnamese Government has been actively offering chances for foreign investors to invest in Vietnam. Consequently, it creates a battle among these investors in sharing their potential market shares. Noticeably, within ...
  • Brazilian Wastewater Treatment Market Overview 

    Tassa, Maicon (Kajaanin ammattikorkeakoulu, 2017)
    This thesis is based on an interest in the Brazilian market for domestic and industrial wastewater treatment with the desire of creating a channel for the commercialization of technological solutions for this industry ...
  • SEO in the website creation 

    Rautiainen, Elias (Kajaanin ammattikorkeakoulu, 2017)
    This thesis’s purpose is to give the reader theoretical knowledge about the benefits, challenges and methods on building a search engine optimised website. It uses varies books and articles as its source material and has ...
  • Designing Optimized Website : Case: Kiannan Kelkka- ja Kalaetappi 

    Koivumäki, Sarianna (Kajaanin ammattikorkeakoulu, 2017)
    This thesis presents the design and creation of a new website for a recently launched tourism company, Kiannan Kelkka- ja Kalaetappi. The company takes place in Suomussalmi and it is founded beginning of 2017. The company ...
  • Stories and Pictures in Tourism Destination Marketing - case Ukkohalla 

    Kähkönen, Eveliina (Kajaanin ammattikorkeakoulu, 2017)
    This thesis is commissioned by Ukkohalla-Paljakka Oy, which operates in two locations: Hyrynsalmi and Puolanka. The purpose of the thesis is to assist Ukkohalla to collect information for historical story/picture book, ...
  • Multifunctionality of TripAdvisor : What makes TripAdvisor the preferable travel web site among Russians 

    Merzlyakova, Polina (Kajaanin ammattikorkeakoulu, 2017)
    Nowadays the popularity of travel websites is increasing. People prefer online travel planning and visit various websites during the organizational and booking processes. One of the most popular travel websites is ...
  • External Project Evaluation: A case of RYE Connect 

    Mwakoi, Violet Shighi (Kajaanin ammattikorkeakoulu, 2017)
    Rural Youth Entrepreneurship Connect (RYE Connect), is an international entrepreneurship project, spanning between Finland, Greenland and Ireland. The main objective of this project is to make the Northern Periphery and ...

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