"Huong Son, Pham Thi" - Selaus tekijän mukaan Mikkelin ammattikorkeakoulu
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Smart Phone Business in Vietnam: The Role of Brand and Culture in Consumer Decision
Huong Son, Pham Thi (Mikkelin ammattikorkeakoulu, 2013)The main objectives of this study were to discover the purchasing incentives of the Vietnamese smart phone consumers, as well as their major concerns during the decision-making process. Brands and culture are the main ...
