Haku
Viitteet 1-1 / 1
Internationalization planning and analysis for software business. : MySenso Oy entering the Russian market.
(Mikkelin ammattikorkeakoulu, 2012)
The study is focused on estimating the potential of the Russian software market and forming recom-mendations about entry modes and marketing communications channels for MySenso Oy. MySenso Oy is a small-sized Finnish ...