Meet charities online : How can charities utilize social media as a promotional tool?
Schets, Sacha (2010)
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Lataukset:
Schets, Sacha
Metropolia Ammattikorkeakoulu
2010
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2010091012963
https://urn.fi/URN:NBN:fi:amk-2010091012963
Tiivistelmä
Background: Internet has changed the society as it provides new and faster ways of interacting. Along with the Internet social media has emerged. This new tool has spread rapidly into the everyday lives of millions of people and enables to connect with old classmates or other friends in social network sites, sharing photos and videos and exchange information.
Purpose: The purpose with this thesis is to examine how the growth of the Internet and the emerging of social media have affected the promotion strategies of charities.
Method: Secondary research is been used to research this topic. This includes data collected from different academics and practitioners and research reports of individual companies and marketing bloggers online.
Conclusion: The way charities promote their good cause is changing due to the increasing use of the Internet. Moreover, people require more transparency and want to know where they are donating for. Social media is a great channel for this and this research has shown already various charities make use of this new phenomenon. Currently the main ways for charities to utilize social media are: Twitter Pages, Facebook Pages, Facebook Causes Application and different online platforms.
Purpose: The purpose with this thesis is to examine how the growth of the Internet and the emerging of social media have affected the promotion strategies of charities.
Method: Secondary research is been used to research this topic. This includes data collected from different academics and practitioners and research reports of individual companies and marketing bloggers online.
Conclusion: The way charities promote their good cause is changing due to the increasing use of the Internet. Moreover, people require more transparency and want to know where they are donating for. Social media is a great channel for this and this research has shown already various charities make use of this new phenomenon. Currently the main ways for charities to utilize social media are: Twitter Pages, Facebook Pages, Facebook Causes Application and different online platforms.