"buying behaviour" - Selaus asiasanan mukaan Yrkeshögskolan Novia
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Influencer ́s Impact : The Impact of Social Media Influencers on Gen Z ́s Buying Decision Within the Beauty and Fashion Industry: A Quantitative Study
(2024)This study aims to explore the understanding of influencer marketing while gaining insights into the role of influencers in shaping the buying decisions of Gen Z within the fashion and beauty industry. This study highlights ...
