How can Masterkong Instant Noodle penetrate to the Finnish market

Abstract

The purpose of the study project was to get a clear idea whether it is possible for Masterkong to penetrate the Finnish market, and also make a detailed strategy plan for Masterkong which will be helpful in Masterkong’s penetration process. Based on the experiences of wholesalers in Finland, it is possible for a Chinese instant noodle brand to penetrate to the Finnish market. But a lot of work needs to been done. These were mentioned in the part of entry plan.

The empirical part of the study is the survey. Both qualitative and quantitative researches have been used. Qualitative research includes an interview and observation, while quantitative research means the use of a questionnaire. During the questionnaire process, 200 copies have been sent out and got 168 replies.

The study findings show that most of the respondents were interested in Masterkong Instant Noodle penetrating to the Finnish market. They were ready to try this new Chinese instant noodle when it comes to Finland. Promotion was important, all kinds of promote channels can be used, such as advertisement, sales promotion.

Although the study results show a clear answer of the project, it has some limitations. Still many problems need to be settled in Masterkong’s future development.