Organic food in young generation's opinions

Abstract

This thesis was written to summarize the research of young generations’ opinions about organic food. The main idea of the research was to know how much attention young people pay to organic food, their willingness to buy it as well as to solve the question “Is money the main reason why young generations do not buy organic food?” In order to figure out the answer, the author of this thesis interviewed sixty young people from different ages and backgrounds with fixed online and paper questionnaires.

The theoretical part provides readers with general information of organic food, related products and its benefits on human’s health with specific numbers and statistics. The empirical part was conducted by interviewing young people who were carefully chosen with fixed questionnaire online and its paper versions.

As the result of this thesis, all the research questions regarding the willingness of young people to buy organic food, reasons behind not buying organic food are answered. This research’s result also gives recommendation to organic brands in order to reach more customers in the future and promote more young people to buy organic food in their daily lives.

Keywords: organic food, young generations, opinions, buy organic food, money