Comparing the UI and UX of a business web-site, a user feedback study.

Abstract

This thesis project was commissioned by Koala Consulting and Training, which is owned by James Perkins and provides training and translating services for companies and individuals and makes podcasts. The training services include presentations skills, writing skills and cultural skills.

The client would like to know the opinion of the users regarding the company’s new web page for the purposes of further development and improvement. To this end the author conducted usability test interviews with ten people. Three out of ten were already clients of the company and the rest were potential customers. The interviewees were chosen through LinkedIn.

The results of the study were that the users felt that navigation on the website should be more flexible. The hamburger menu would be more convenient on a mobile phone on the left side of the page, instead of the right. The search function would be easier through the content. The media and content are very professionally presented on the page. Based on the webpage as a whole, users felt they would be interested in the services.