The Sports Industry’s marketing Strategies in the United States: Case: How the National Football League is Going to Maintain their Status as a Leader of the Sports Market Industry in North America

Abstract

The sports league organisations have to develop their marketing strategies as the time goes by. When it comes to sports marketing there are different theories on how to find the perfect customer segment and market. As the time goes by sports marketers need to implement current trends to their marketing models.

This thesis aims to explain the marketing theories, that are crucial to sports league organisations. The author chose to go in more depth about the National Football Leagues and what makes it so successful, that it has been able to maintain its status as leader in the major sports leagues in the United States.

The study also examines the possible challenges of trends to the sports industry. The study examines into some extension sports industry in general and what are the differences between other industries.