Charting the Market Potential of Box Ambulances in Latin America
Oksanen, Elina; Sillanpää, Salla (2019)
Oksanen, Elina
Sillanpää, Salla
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019121226352
https://urn.fi/URN:NBN:fi:amk-2019121226352
Tiivistelmä
This thesis studies the possible export markets in Latin America for a Finnish vehicle conversion company, Tamlans Oy Ab. The five following target countries are researched in this thesis: Mexico, Chile, Brazil, Peru and Colombia. The target countries were determined by the commissioner.
The purpose of this research is to assist the commissioner to enhance their knowledge of the chosen Latin American markets, as well as to provide valuable insights on which markets could be the most potential to expand their business to in the future. This thesis is conducted as an exploratory research, since the business expansion to the continent is still in a planning phase.
The five Latin American markets were researched through a PESTLE analysis and Hofstede’s Cultural Dimensions theory. The country specific ambulance regulations of the target countries were researched. In addition, the ambulance industry, company and product were carefully studied. Tamlans’s Sales Director as well as the Production Manager were interviewed and trainings were held at the production plant.
It was found out that the healthcare industry is constantly developing in the Latin American countries, which creates an increasing demand for healthcare and medical services. Tamlans’s light-weight yet strong product matches Latin America’s demanding topographical features. When expanding business operations to Latin America, it is a great asset to have a good command of local languages and cultures as well as have a local staff.
Within this research, the target countries were ranked in a decision matrix according to their performance in certain political and economical aspects. According to the decision matrix created, the most potential export country of the five determined markets is Chile regardless of the generally high corruption rates in Latin America. As a future research topic, a more indepth research on the studied markets and their possible business partners could be conducted.
The purpose of this research is to assist the commissioner to enhance their knowledge of the chosen Latin American markets, as well as to provide valuable insights on which markets could be the most potential to expand their business to in the future. This thesis is conducted as an exploratory research, since the business expansion to the continent is still in a planning phase.
The five Latin American markets were researched through a PESTLE analysis and Hofstede’s Cultural Dimensions theory. The country specific ambulance regulations of the target countries were researched. In addition, the ambulance industry, company and product were carefully studied. Tamlans’s Sales Director as well as the Production Manager were interviewed and trainings were held at the production plant.
It was found out that the healthcare industry is constantly developing in the Latin American countries, which creates an increasing demand for healthcare and medical services. Tamlans’s light-weight yet strong product matches Latin America’s demanding topographical features. When expanding business operations to Latin America, it is a great asset to have a good command of local languages and cultures as well as have a local staff.
Within this research, the target countries were ranked in a decision matrix according to their performance in certain political and economical aspects. According to the decision matrix created, the most potential export country of the five determined markets is Chile regardless of the generally high corruption rates in Latin America. As a future research topic, a more indepth research on the studied markets and their possible business partners could be conducted.