"branding" - Selaus asiasanan mukaan LAB-ammattikorkeakoulu
Viitteet 21-28 / 28
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Recruiting in medium & large sized companies : factors of success & failure
(2020)The goal for this thesis was to study theory, articles, and previous researches about recruiting trends, tools, and issues and compare the knowledge to habits and recruiting processes in working life. The theory part ... -
Role of stakeholders in the branding process of a destination : case study: city of x
(2022)The thesis examined how stakeholders can be successfully involved in the branding process of a destination. The city of x was chosen as a case destination as it was developing a brand at the time the study was conducted ... -
Sustainable Clothing and Marketing of Sustainable Clothing
(2020)As one of the most polluting industries in the world, the fashion industry has a harmful impact on the planet. Consumers and businesses are two important stakeholders who need to make changes to the current consumption and ... -
Sustainable fashion from marketing view : Case study LUMI Accessories
(2020)This thesis deals with sustainability and sustainability marketing. The aim of this thesis was to define how the marketing of brands has changed because of the sustainable movement. As an example, the LUMI brand is ... -
The impacts of social media on destination branding. Case study based on Hanoi city – the capital of Vietnam.
(2020)The purpose of the thesis was to discover the current situation of social media in destination branding with a use case of a developing city in Vietnam while weighing the impacts of social media marketing brings to advertise ... -
The influence of brands and advertising on consumer´s purchasing and consumption behaviour in the German wireless head- and earphone market
(2020)The aim of the study was to find out whether or how brands and their advertising influence the willingness of people to buy a branded product rather than a product from an unknown product in the German wireless head- and ... -
The Intersection of Sport and Business : Sponsorship and Branding
(2023)The thesis explores the complex convergence of business and sport, focusing on the symbiotic relationship between sponsorship and branding. The research dives into the strategic relevance of corporate sponsorship in the ... -
What do our employees think about us? : employer brand and employee value proposition in Company X
(2024)The purpose of this research was to understand what employees in Company X in Finland think about Company X’s employer brand and the new employee value proposition company launched in 2023. Company X has undergone many ...







