"customers" - Selaus asiasanan mukaan LAB-ammattikorkeakoulu
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E-commerce and order fulfillment operations towards customer satisfaction in the Vietnamese market
(2020)The major purpose of the study was to review the situations of inventory management and last-mile delivery in the Vietnamese market. In brief, in the study, several views from e-commerce in the Vietnamese market were majorly ... -
Effectiveness and universality of artificial intelligence implementation in modern marketing : media and cosmetics industry
(2021)The thesis work was aimed at proving the effectiveness and universality of artificial intelligence implementation in modern marketing. Many entrepreneurs questioned artificial intelligence marketing effectiveness and many ... -
Factors affecting customer satisfaction: a case study at Biáng! : a Chinese restaurant in Helsinki
(2023)This paper examines the role of customer satisfaction in restaurant settings with a specific application to the case study: Biáng! restaurant. The objectives were set to generate significant factors affecting the satisfaction ... -
How a la carte establishments implement worlwide restaurant trends in Finland
(2021)The study was aimed at revealing how a la carte establishments implement worldwide restaurant trends in Finland. The author has implemented a research on the worldwide restaurant trends 2021 and has revealed the most ... -
Impact of digital marketing on consumers buying behaviors and satisfaction
(2023)The trends of traditional marketing are evolving with the growing boom of technology. Digital marketing practices are becoming familiar to brands and businesses that are aiming to promote their products by applying digital ... -
Improvement ideas for products and service in Indiana Curry restaurant
(2020)The purpose of the thesis was to define the current customer satisfaction level in Indiana Curry restaurant in order to improve the level of satisfaction and quality of service and products in the future. The author used ... -
Improving customer journey in company X by localizing assortment through co-creation
(2021)The thesis studied the process of product requesting in Company X and related theory. Theoretical framework studied customer experience, retail assortment and co-creation. Customer experience was looked in the light ... -
Increasing Bank Customers’ Loyalty through Innovative Loyalty Programs
(2022)In the thesis, it was figured out how to increase customer loyalty with the help of innovations in the loyalty program. The thesis clearly traces the obsolescence of loyalty programs of several Finnish banks, as well as ... -
Insights into B2B value creation : a case study of measuring customer journeys
(2024)This study addressed the gap in methods and practices for examining customer journeys as mechanisms in value creation within the B2B sector. The research aimed to bridge this conceptual gap by developing a journey measuring ... -
Investigating factors affecting customers’ attitude and acceptance of online personalized advertising : the case of the hotel sector in Viet Nam
(2021)This thesis is performed to (1) investigate factors that influence customers’ attitude and acceptance of online personalized advertising in the hotel sector in Viet Nam and (2) propose possible implications and recommendations ... -
Journey and practical experience to build and manage a sushi store chain in Finland : HuiHui company
(2021)The world is constantly changing in terms of people, environment, society, politics. The pandemic is still complicated on a global scale, affecting many economic sectors. Many businesses need to have a constant rotation ... -
Launching a new ethnic food product ‘Kottu’ in Lappeenranta
(2024)This study explores the strategic introduction of Kottu, a popular Sri Lankan Street food, into a restaurant's menu in Lappeenranta, Finland. The research aims to understand how this new product can align with the restaurant's ... -
Lead generation using Pinterest in B2B marketing:Case company Kipfashion
(2020)This thesis is aimed to examine the business to business marketing lead generation by identifying the ideal customers for the companies then attracting them to buy. This study is intended to benefit e-commerce businesses ... -
Local marketing plan : case Fresh!Burger
(2023)The goals of the research was to achieve a practical, local in-store marketing plan for a fast food restaurant Fresh!Burger, owned by the company Kärkkäinen Oy. The company didn’t have a previous in-depth marketing plan ... -
Marketing approaches to increase sales in a coffee shop : case company: Frappua
(2022)There are different ways to increase sales. Market analysis includes the study of two large forces: the microenvironment (SWOT Analysis) and the macroenvironment (Porter’s Five Forces Analysis). This becomes the starting ... -
Marketing GastroBar Saimaa To Target Customers : increasing Brand Awareness
(2023)The research at hand delves into the domain of brand awareness, examining its pivotal role in shaping consumer perceptions and facilitating long-term growth for businesses. Successful brands, often characterized by their ... -
Mechanical design of affordable below-elbow prosthetic for kids
(2022)Kids grow fast and often change of prosthetics is required. Modern prostheses with advanced control and power actuators cost a lot, while simpler versions are inconvenient with limited functionality. The thesis work ... -
Motivation Behind Buying from E-commerce Websites : A study on Bangladeshi consumers perspective
(2020)E-commerce is one of the fastest-growing industries worldwide. It has changed the way of shopping in the last decade. In Bangladesh, the e-commerce industry is also growing rapidly, and this industry has seen 200% growth ... -
Opportunities for accommodation industry to improve the customer journey for leisure solo travellers
(2020)The objectives of the study were to understand the solo travellers as a market segment for the accommodation industry and to find opportunities for accommodation industry to improve the customer journey for leisure single ... -
Personalized content in approaching Vietnamese Gen Z customers : an approach of inbound marketing method in creating content
(2021)In the context that most companies apply a one-size-fits-all content strategy to their audiences, content personalization has become a new trend that serves individual interests and needs more effectively. The thesis aims ...



















