"consumer behaviour" - Selaus asiasanan mukaan LAB-ammattikorkeakoulu
Viitteet 41-60 / 69
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The business potential of a novel concept in digital food ordering : market analysis, consumer research and product development in South Karelia
(2022)The author is assessing the market potential of his novel concept dealing with the digitalisation of professional kitchen processes, supply chain planning and consumer advance ordering. The author investigates the available ... -
The covid-19 impacts on consumer behavior in restaurant industry
(2022)Because of the pandemic issue, consumer behavior has altered, and almost every business has had to concentrate on improving business performance. The primary goal of this study was to discover how customer behavior in ... -
The Effect of Price on Buying Behaviour of Sustainable Clothing Products in Finland
(2024)This study investigates the effect of the price on the buying behavior of sustainable clothing products in Finland. The main motivation of this study is to come up with better suggestions for local sustainable clothing ... -
The effects of color on the decision-making process of young customers in the Finnish supermarket grocery retail sector
(2020)The objective of the thesis is to determine whether or not color have an impact on the decision-making process of young customers in the Finnish supermarket grocery retail sector. The data for this thesis was collected ... -
The impact of COVID-19 on consumer behavior : Finnish students
(2021)COVID-19 caused a lot of changes in the world. The aim of this thesis is to find out how the pandemic affected the consumer behavior of Finnish students. The findings will identify how students re-evaluated their values ... -
The Impact of green marketing on customers' buying decision
(2021)The increasing significance of environmental issues makes companies emphasize on the implementation of green marketing. The thesis focuses on two primary objectives. First, it identifies how green marketing influences ... -
The impact of product review videos on electronics consumers
(2024)Electronic products are becoming an indispensable part of people's lives. But most people only know how to use electronic products, they do not understand the specific value of them. At this point, some consumers will look ... -
The impact of social media influencer marketing on purchasing decisions of Millennials in Finland
(2021)In the first quarter of 2021, the number of internet users worldwide was more than 4.6 billion, and the number of social media users had also passed the 3.8 billion mark. These numbers indicate that almost 60 percent of ... -
The impact of social media marketing on consumer purchase decisions
(2024)This thesis aims to understand some theories related to social media, social media marketing and consumer purchase decisions. Specifically, this thesis tries to understand the impact of social media marketing on consumer ... -
The impact of social media on generation z's decisions in choosing travel destinations
(2023)Today in the ever-expanding digitalised world, social media plays an important role in Generation Z’s routines. Assumed to be low spenders, the Generation Z cohorts of global travellers are often overlooked by the tourism ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
The impact of the COVID-19 pandemic on the shopping habits of Vietnamese consumers
(2022)The study was conducted in 2022 after the worst of the COVID-19 pandemic swept through every country around the world. The study aimed to determine how the pandemic affected Vietnamese shopping habits before, during and ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
The impact of travel content in social media on customers’ tourism decisions in Russia
(2021)The growing presence of social media (SM) is increasingly modulating consumer behaviour in the travel industry. Social media is acknowledged as an important information source that influences tourists’ travel choices. ... -
The impacts of the COVID-19 pandemic on Finnish food delivery services
(2021)The COVID-19 pandemic has changed the life of everybody in the world and greatly affect several industries, including food delivery industry. The thesis aims to find the change of people opinion regarding the usage of food ... -
The influence of brands and advertising on consumer´s purchasing and consumption behaviour in the German wireless head- and earphone market
(2020)The aim of the study was to find out whether or how brands and their advertising influence the willingness of people to buy a branded product rather than a product from an unknown product in the German wireless head- and ... -
The influence of green marketing on the customers' behavior and decision making
(2021)The aim of the thesis was to study the influencing factors of green marketing on customers’ behavior and decision making. Therefore, the main task was to evaluate potential customers’ attitude towards green products and ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
The influence of TikTok’s live-streaming marketing on Vietnamese consumer's behavior in the cosmetic industry
(2024)This thesis focuses on the effect of live-streaming on TikTok on Vietnamese consumer behavior in the online cosmetics industry. The thesis investigates the effectiveness of these methods in altering consumer behavior, ... -
The level of customer service and customer satisfaction in the restaurant “Nautilus”
(2022)The aim of the research is to observe the customer service and customer experience in the restaurant Nautilus. The study provides some theoretical knowledge about customer service, customer satisfaction, customer experience ... -
The Role of Social Media Influencers in the Consumer Decision-making Process
(2020)This thesis explored the role of social media influencers (SMIs) during the consumer decision-making process in the context of the Vietnamese beauty and cosmetic market. In order to achieve this goal, the thesis examined ... -
The shifting in eating behaviours towards plant-based product
(2023)There are constantly changes in eating and drinking behaviours all around the world, especially after the pandemic in last 3 years. The Coronavirus pandemic has made consumer pay more attention into what people eat and ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
The use of celebrity endorsement on social media in the fashion industry and its impact on consumer behaviour
(2021)The main objective of the thesis was to examine the impact of celebrity endorsers on social media on the consumer’s behaviour in terms of fashion. Furthermore, the aim was to analyse and describe the implementation of ...














