"digital marketing" - Selaus asiasanan mukaan LAB-ammattikorkeakoulu
Viitteet 41-48 / 48
-
The art of selling skills : strategic marketing approach for freelancer and small and medium-sized enterprises empowerment in Kyky Today Oy
(2024)This thesis examines the strategic marketing approaches necessary for empowering freelancers and small and medium-sized enterprises (SMEs) on the Kyky Today platform. The research addresses the shift from conventional ... -
The Impact of Marketing Automation on Enhancing Personalized Messaging Strategies
(2023)In a groundbreaking exploration, the thesis delves into the profound impact of marketing automation on personalized messaging strategies for B2C companies in Europe, focusing on Finland. The research aims to uncover the ... -
The impacts of social media on destination branding. Case study based on Hanoi city – the capital of Vietnam.
(2020)The purpose of the thesis was to discover the current situation of social media in destination branding with a use case of a developing city in Vietnam while weighing the impacts of social media marketing brings to advertise ... -
The importance of digital marketing to customers behaviour in tourism and hospitality during and post COVID19
(2022)Due to the pandemic crisis, digital marketing became a trend that most of every business had to work on to gain the best performance for their business. The primary purpose of this research was to find out about the role ... -
The main differences between responses to personalized advertising among generations
(2020)The objective of the thesis is to define the main qualitative differences between responses to personalization among generations. This research is relevant since according to the previous research conducted in this field, ... -
The relation between digital marketing and the tourism industry In Vietnam
(2020)The primary objective of the study is to figure out the key potentials of the tourism industry in Vietnam and which aspects of digital marketing affect the industry the most. The research will give more information to the ... -
Tiktok influencer marketing as a marketing tool for cosmetic industry to attract generation Z
(2022)Marketing strategies that make use of social media influencers and the emergence of social media platforms have been increasingly common in recent years, particularly in the beauty products sector. Because of the availability ... -
We-media as a marketing tool for fashion business in China : case: LingSiYaoYao Ltd.
(2020)In the age of digitalization, fragmenting information has made the fashion industry unpredictable. Fashion brands are facing the risk of being left behind if they don’t adapt well to the internet particularly in China, ...







