"Cuéllar, Bianca" - Selaus tekijän mukaan LAB-ammattikorkeakoulu
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Customer at the center of a live sport event : case: Motonet GP Lahti 2022
Cuéllar, Bianca; Vidgrén, Krista (2022)The thesis examined how to increase customer experience in a live sport event and how to attract new customer groups to participate focusing especially for people aged 16 to 34. The theoretical part of the study approached ...
