"Dang, Yen" - Selaus tekijän mukaan LAB-ammattikorkeakoulu

    • Key factors in designing successful retail omnichannel 

      Dang, Yen (2022)
      Providing an engaging omnichannel is now a survival mandate of modern and future retail as customers engage in multiple channels and touchpoints during their shopping journey. However, many merchants are unable to provide ...