"business-to-business marketing" - Selaus asiasanan mukaan LAB-ammattikorkeakoulu
Viitteet 1-6 / 6
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Beyond Transactions : Exploring the Synergy of Authenticity and CRM in B2B Marketing for Long-Term Success
(2023)This bachelor thesis investigates the integration of authenticity in business-to-business (B2B) marketing, focusing on how it can lead to long-term success. The research delves into the evolving dynamics of B2B marketing ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Business-to-Business omnichannel marketing plan for high-end company : case company: Addcomposites Oy
(2022)The thesis aims to build an omnichannel marketing plan for the high-end company – Addcomposites Oy. Addcomposites Oy is a start-up in Espoo, Finland which focuses on automated solutions for composites manufacturing in a ... -
Identifying key customer value elements of target business customers in Delhi, India
(2023)The entry decision into a foreign market involves research and decision making. How the target customer group will respond to the key value elements offered by a product or service is a crucial step for research to decide ... -
Lead generation using Pinterest in B2B marketing:Case company Kipfashion
(2020)This thesis is aimed to examine the business to business marketing lead generation by identifying the ideal customers for the companies then attracting them to buy. This study is intended to benefit e-commerce businesses ... -
Social media and website reporting: finding key metrics : A case study of a B2B company in Lahti
(2020)This thesis looks into digital marketing performance and the key metrics to measure effectively the digital marketing efforts. The challenge for many marketers is not effectively showcasing the results from the digital ... -
Social Media Marketing For Logistic Service Provider Operating In The B-To-B Segment : Which Social Media Channels Should Be Used To Reach Decision-Makers Of Custom-ers And Partners
(2021)Business-to-Business marketing has also entered into the phase of digital and social media marketing due to the new evolved possibilities of personalization and more effective ways for measuring the conversion rate of ...




