"chatbots" - Selaus asiasanan mukaan LAB-ammattikorkeakoulu
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Artificial intelligence chatbots and their impact on marketing strategies
(2024)This thesis is an analysis of the introduction of artificial intelligence chatbots in the field of marketing, with a specific emphasis on the case of the "Manufactura Bravo" company. The study is based on a combined approach, ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Artificial intelligence in e-commerce : progressive AI application as a solution to improve customer experience in the E-commerce industry
(2023)The digital world is expanding at an unprecedented rate, and this has an immense influence on the potential growth of e-commerce. The ongoing pandemic has further propelled the expansion of e-commerce, along with ever-evolving ... -
Chatbot - Online tutorial system : supporting nursing students with immigrant background
(2023)In recent years, the number of foreign-language speakers has been increasing in Finland. LAB University of Applied Sciences (LAB) is offering various English courses for foreign language speakers and exchange students. ... -
Chatbot osana digitaalista ja omnikanavaista asiakaspalvelustrategiaa : case Telia Finland Oyj
(2024)Kehitystutkimuksen tavoitteena oli tutkia suomalaisten kuluttajien odotuksia ja kokemuksia digitaalisten kanavien käytössä, erityisesti chatbot-palvelujen osalta. Kuluttajien osto- ja asiointikäyttäytyminen on muuttunut ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Customer Service Today and Tomorrow : a Diary-based Analysis of the Impact of Generative Artificial Intelligence on Customer Service and Service Agents’ Roles
(2023)The purpose of the diary-based thesis was to monitor the impact of ChatGPT-type generative AI on customer service processes and on the evolving role of service agents. This investigation was carried out from three perspectives: ... -
What constitutes conversational AI chatbot success? : an investigation into finding the KPIs to measure overall performance
(2023)As investment into Conversational AI chatbots (CAI) surges in the aftermath of Large Language Models LLM becoming a worldwide phenomenon, research and practice are still looking for a unified way to evaluate the business ...



