"clothing industry" - Selaus asiasanan mukaan LAB-ammattikorkeakoulu
Viitteet 1-11 / 11
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Artificial intelligence: AI in fashion and beauty e-commerce : Zara, Sephora
(2022)Online social networks and global communication are flourishing, and this has a significant impact on the prospective growth of e-commerce. Due to the pandemic's strong e-commerce expansion as well as the constantly changing ... -
Consumers’ purchasing behavior of sustainable fashion
(2020)The fashion industry has changed drastically within the last two decades. The concept of fast fashion has only been created a few decades ago and it has already become one of the world’s main causes of pollution. It has ... -
Creating marketing strategy for the clothing brand in Finland
(2021)During research process author of thesis work and developer of Brand L. got clear understanding of main point which marketing strategy for small clothing should cover. Same time, current trends of marketing for small size ... -
Exploring the impact of green labelling on consumer purchasing decisions in fashion in Finland
(2023)The negative social and environmental effects of the fashion industry have push the introduction of sustainability measures, such as the use of green labelling to influence consumer purchasing decisions. The purpose of ... -
Fast fashion and its consequences : Millennials and Gen Z attitude towards fast fashion
(2023)This study originates from the author’s interest in exploring how younger generations navigate their lives on social media and in reality. Influencers play a significant role in pressuring Millennials and Gen Z to embrace ... -
How brand values and corporate social responsibility affect generation Z-customers’ choices in apparel industry
(2023)Nowadays, consumers are becoming more aware of social, environmental, and ethical issues. This means branding, brand values and Corporate Social Responsibility (CSR) are significant parts of any business today. They may ... -
Implementing reverse logistics at return management in the fast fashion industry in the Vietnamese market
(2023)Along with the explosive and strong development of fast fashion brands today, it has partly contributed to the tremendous increase in clothing waste and profoundly affects social and human challenges. Fast fashion companies ... -
Starting up and operating an apparel brand in Bangladesh
(2022)The study was on the ready-to-wear clothing industry in Bangladesh in order to deter-mine what kinds of commercial opportunities are available to business people who want to launch a new company and satisfy the requirements ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Sustainable fashion from marketing view : Case study LUMI Accessories
(2020)This thesis deals with sustainability and sustainability marketing. The aim of this thesis was to define how the marketing of brands has changed because of the sustainable movement. As an example, the LUMI brand is ... -
The Effect of Price on Buying Behaviour of Sustainable Clothing Products in Finland
(2024)This study investigates the effect of the price on the buying behavior of sustainable clothing products in Finland. The main motivation of this study is to come up with better suggestions for local sustainable clothing ... -
Zara’s organization apparatus : what is the key behind Zara's fast fashion success?
(2023)The purpose of this thesis was to analyse Zara's Organizational Structure. Presenting the advantages that made Zara a successful lean supply chain in the fast fashion sector. The thesis incorporated both experimental ...









