"consumer behaviour" - Selaus asiasanan mukaan LAB-ammattikorkeakoulu
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Artificial intelligence in online shopping : impact on consumer behaviour
(2024)Artificial Intelligence (AI) has revolutionized retail in the modern era, especially in understanding customer preferences and purchase behaviours. This study aims to examine the impact of artificial intelligence on ... -
Assessing impacts of COVID-19 pandemic on Vietnamese tourists’ traveling intention
(2021)The outbreak of the COVID-19 pandemic from the beginning of the year 2020 has caused savage damages to the tourism industry not only in Vietnam but also around the world. As being one of the spearhead industries with a ... -
Celebrities impact on customers behavior
(2022)This thesis will explore the topic of celebrity aliasing to buyers. Now various brands are increasingly resorting to the help of well-known personalities to promote and in-crease sales of their brand. And to understand why ... -
Consumer awareness on sustainable fashion
(2021)The thesis work studied the factors influencing the decision-making process of the consumers for purchasing sustainable fashion products. Consequently, the research aim was to evaluate the customer opinion of sustainable ... -
Consumer Behavior Trends in Kyrgyzstan : a Focus on Generation Z
(2023)In this thesis, the main objective is to conduct an analysis of the trends that have a significant influence on the consumer behavior of Generation Z representatives in Kyrgyzstan. The goal of this research is to explore ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Consumer behaviour towards different types of food take-out methods in Finland during the COVID-19 pandemic : case: Thai Vegan Kitchen
(2021)The COVID-19 pandemic and social distancing are profoundly disrupting the restaurant industry in Finland and consumer behaviour in buying food. Besides that, food take-out services are the solution to solve the difficulty. ... -
Consumer Perception Towards Chinese Cars in Russia
(2020)In the age of globalisation, many Chinese companies are trying to occupy different market niches in different countries. The Russian market, in general, is a tough place for competition, especially in the car segment. The ... -
Consumer's behaviour towards online grocery shopping : case study: Helsinki Region.
(2022)Digitalization and technological events have transformed the grocery sector and the way retailers do business online. Consumers are an asset to the success of businesses so understanding their behaviour and how they make ... -
Consumers Engagement in Riot Games
(2024)Freemium business model has become one of the most popular types of entertainment industry. The case company for this study, Riot Games is the most popular gaming company using the freemium business model. The study ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Customer satisfaction in UniHome Hotel
(2024)The thesis was reported with the purpose of determining the level of customer satisfaction in UnihomeHotels. It was done to aid in improving the level of customer’s loyalty and attract new customers to the Hotel. The ... -
Decision-Making Process of Chinese Undergraduate Students in Choosing Study Destinations Overseas
(2020)Today’s international education market was unprecedentedly large and is expected to grow in the future. Studies conducted on how international students make decisions on study destination were growing much slower than the ... -
Developing sustainable marketing plan for plant-based products
(2021)By developing a sustainable marketing strategy, the aim of this study was to raise awareness of plant-based alternatives to meat while also promoting sustainability and green values in the food industry, restaurant, and ... -
Digital marketing strategy for a medium-sized sustainable fashion brand : Case: Népra Oy
(2020)The primary goal of the thesis was to propose a customer-driven digital marketing strategy for a sustainable Finnish fashion brand – Népra. Through the combined knowledge from the literature review and empirical research, ... -
Driving factors of online consumers of household appliances : an empirical study of consumers in Ho Chi Minh City, Vietnam
(2022)The current study aimed at examining the factors determining consumer’s online buying decisions of household appliances of consumers in Ho Chi Minh City in Vietnam and their degree of influence. In order to obtain research ... -
Durex’s marketing strategy in Vietnam
(2021)The main objective of this thesis is to analyse the marketing strategy of Durex in Vietnam. Durex is one of the most renowned condom brands in the world, with roughly 30% global market share. Today, Durex is a global brand ... -
Entering the Finnish market 2021 : case company: Uniqlo
(2021)Since making a big hit in Japan, Uniqlo, a famous global brand, has become more and more popular worldwide. Realizing Finland is an untapped market for Uniqlo’s products, the authors' research to figure out the potentialities ... -
Environmental awareness on plant-based meat consumption in Vietnam
(2022)This thesis research aims to examine one factor that influences Vietnamese consumers willingness to purchase meat substitutes, which is environmental awareness. Three hypotheses were drawn to measure consumers environmental ... -
Exploring cross cultural engagement in Finnish bars : a study on international integration
(2024)The purpose of this thesis is to provide a detailed research of the ways in which persons from different backgrounds interact within the setting of the local drinking culture. It does so by delving into the complex dynamics ... -
Exploring the impact of green labelling on consumer purchasing decisions in fashion in Finland
(2023)The negative social and environmental effects of the fashion industry have push the introduction of sustainability measures, such as the use of green labelling to influence consumer purchasing decisions. The purpose of ... -
FACTORS AFFECTING CONSUMER BEHAVIOR IN PURCHASING SUSTAINABLE FASHION PRODUCTS
(2020)The purpose of this study was to increase the understanding about sustainable consumer behavior, the situation of the sustainable fashion industry, environmental awareness, and the gap between environmental awareness and ...

















