"consumer research" - Selaus asiasanan mukaan LAB-ammattikorkeakoulu
Viitteet 1-2 / 2
-
Study of consumer behavior : case of Glostars : how a company can benefit from consumer research
(2021)The objective of the study was to conduct consumer research among users of the case company. Research aims to identify what influence consumer behaviour has on marketing activities and how to use the consumer research to ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Unveiling consumer perceptions of special effects in cosmetic packaging : a case study to Metsä Board
(2023)This thesis is a research about the special effects used in cosmetic packaging and the images they evoke in consumers. The goal of the study was to find out what kind of special effects communicate the product's attractiveness, ...
