"consumers" - Selaus asiasanan mukaan LAB-ammattikorkeakoulu
Viitteet 1-20 / 21
-
Advertising To LGBTQ+ : Case company : H&M
(2020)This thesis serves as a reminder to major companies that the LGBT community is one of the main catalysts for the economy and also has a great consumer capacity. This segment is more loyal to the brand, thus increasing its ... -
Analysis of social media influencer marketing in the beauty industry
(2024)This thesis investigates the impact of influencer marketing on consumer behavior in the beauty industry, with a special focus on Generation Z customers. The main objectives of the study are understanding the role of ... -
Business plan of a customization studio in Saint-Petersburg, Russia
(2020)Strategic business planning is one of the most vital aspects for every organisation as far as it guides the whole team on which area to focus and what kind of decisions to make in order to achieve the desired goals and ... -
Consumers Engagement in Riot Games
(2024)Freemium business model has become one of the most popular types of entertainment industry. The case company for this study, Riot Games is the most popular gaming company using the freemium business model. The study ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Consumers’ purchasing behavior of sustainable fashion
(2020)The fashion industry has changed drastically within the last two decades. The concept of fast fashion has only been created a few decades ago and it has already become one of the world’s main causes of pollution. It has ... -
Developing sustainable marketing plan for plant-based products
(2021)By developing a sustainable marketing strategy, the aim of this study was to raise awareness of plant-based alternatives to meat while also promoting sustainability and green values in the food industry, restaurant, and ... -
Digital marketing strategy for a medium-sized sustainable fashion brand : Case: Népra Oy
(2020)The primary goal of the thesis was to propose a customer-driven digital marketing strategy for a sustainable Finnish fashion brand – Népra. Through the combined knowledge from the literature review and empirical research, ... -
Durex’s marketing strategy in Vietnam
(2021)The main objective of this thesis is to analyse the marketing strategy of Durex in Vietnam. Durex is one of the most renowned condom brands in the world, with roughly 30% global market share. Today, Durex is a global brand ... -
Effectiveness and universality of artificial intelligence implementation in modern marketing : media and cosmetics industry
(2021)The thesis work was aimed at proving the effectiveness and universality of artificial intelligence implementation in modern marketing. Many entrepreneurs questioned artificial intelligence marketing effectiveness and many ... -
Exploring the impact of green labelling on consumer purchasing decisions in fashion in Finland
(2023)The negative social and environmental effects of the fashion industry have push the introduction of sustainability measures, such as the use of green labelling to influence consumer purchasing decisions. The purpose of ... -
FACTORS AFFECTING CONSUMER BEHAVIOR IN PURCHASING SUSTAINABLE FASHION PRODUCTS
(2020)The purpose of this study was to increase the understanding about sustainable consumer behavior, the situation of the sustainable fashion industry, environmental awareness, and the gap between environmental awareness and ... -
How email marketing affects Vietnamese generation Z’s purchasing decisions : a survey of young generation Z consumers in Vietnam
(2021)Since the introduction of the internet, marketing has shifted and formed a new marketing strategy called digital marketing including email marketing. Despite the dominance of search engine ads and social media ads in ... -
Investigating factors affecting customers’ attitude and acceptance of online personalized advertising : the case of the hotel sector in Viet Nam
(2021)This thesis is performed to (1) investigate factors that influence customers’ attitude and acceptance of online personalized advertising in the hotel sector in Viet Nam and (2) propose possible implications and recommendations ... -
Motivation Behind Buying from E-commerce Websites : A study on Bangladeshi consumers perspective
(2020)E-commerce is one of the fastest-growing industries worldwide. It has changed the way of shopping in the last decade. In Bangladesh, the e-commerce industry is also growing rapidly, and this industry has seen 200% growth ... -
Sustainable fashion from marketing view : Case study LUMI Accessories
(2020)This thesis deals with sustainability and sustainability marketing. The aim of this thesis was to define how the marketing of brands has changed because of the sustainable movement. As an example, the LUMI brand is ... -
The effects of color on the decision-making process of young customers in the Finnish supermarket grocery retail sector
(2020)The objective of the thesis is to determine whether or not color have an impact on the decision-making process of young customers in the Finnish supermarket grocery retail sector. The data for this thesis was collected ... -
The impact of product review videos on electronics consumers
(2024)Electronic products are becoming an indispensable part of people's lives. But most people only know how to use electronic products, they do not understand the specific value of them. At this point, some consumers will look ... -
The impacts of the COVID-19 pandemic on Finnish food delivery services
(2021)The COVID-19 pandemic has changed the life of everybody in the world and greatly affect several industries, including food delivery industry. The thesis aims to find the change of people opinion regarding the usage of food ... -
The influence of brands and advertising on consumer´s purchasing and consumption behaviour in the German wireless head- and earphone market
(2020)The aim of the study was to find out whether or how brands and their advertising influence the willingness of people to buy a branded product rather than a product from an unknown product in the German wireless head- and ... -
Touchpoints and behavioural mechanisms : Strengthening energy conservation in the residential sector
(2020)Policymakers are leveraging the use of behavioural insights (BI) to tackle a myriad of demand-side management issues among consumers, including using BI to encourage energy conservation behaviour among consumers in the ...


















