"cosmetic products" - Selaus asiasanan mukaan LAB-ammattikorkeakoulu
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A modular pop-up concept for Mádara Cosmetics
(2021)In this thesis, the key aspects of pop-up stores, their history, development and future are analysed through extensive literature research and put into practice in two pop-up store concepts for Mádara Cosmetics. The ... -
Artificial intelligence: AI in fashion and beauty e-commerce : Zara, Sephora
(2022)Online social networks and global communication are flourishing, and this has a significant impact on the prospective growth of e-commerce. Due to the pandemic's strong e-commerce expansion as well as the constantly changing ... -
The influence of TikTok’s live-streaming marketing on Vietnamese consumer's behavior in the cosmetic industry
(2024)This thesis focuses on the effect of live-streaming on TikTok on Vietnamese consumer behavior in the online cosmetics industry. The thesis investigates the effectiveness of these methods in altering consumer behavior, ... -
The Role of Social Media Influencers in the Consumer Decision-making Process
(2020)This thesis explored the role of social media influencers (SMIs) during the consumer decision-making process in the context of the Vietnamese beauty and cosmetic market. In order to achieve this goal, the thesis examined ... -
Tiktok influencer marketing as a marketing tool for cosmetic industry to attract generation Z
(2022)Marketing strategies that make use of social media influencers and the emergence of social media platforms have been increasingly common in recent years, particularly in the beauty products sector. Because of the availability ... -
Unveiling consumer perceptions of special effects in cosmetic packaging : a case study to Metsä Board
(2023)This thesis is a research about the special effects used in cosmetic packaging and the images they evoke in consumers. The goal of the study was to find out what kind of special effects communicate the product's attractiveness, ...





