"cross-cultural research" - Selaus asiasanan mukaan LAB-ammattikorkeakoulu
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Exploring cross cultural engagement in Finnish bars : a study on international integration
(2024)The purpose of this thesis is to provide a detailed research of the ways in which persons from different backgrounds interact within the setting of the local drinking culture. It does so by delving into the complex dynamics ... -
Local Market Intelligence: The Importance of Local Market Research in Foreign Advertising
(2020)As the world has become more global, advertisers have concentrated less on their localisation efforts when it comes to advertising. As a result, there are more and more global standardised advertising campaigns that do not ...

