"digitalisation" - Selaus asiasanan mukaan LAB-ammattikorkeakoulu
Viitteet 1-18 / 18
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Application of digitalization and technology in developing digital marketing for the e-sports industry in Vietnam
(2022)The E-sports industry is being developed all over the world and has become one of the most iconic industries in many countries, and Vietnam is one of them. However, the perspective of e-sports in Vietnam could be more ... -
Customer at the center of a live sport event : case: Motonet GP Lahti 2022
(2022)The thesis examined how to increase customer experience in a live sport event and how to attract new customer groups to participate focusing especially for people aged 16 to 34. The theoretical part of the study approached ... -
Developing sports marketing in Finland : case: Urheiluverkosto.fi
(2022)The purpose of the study was to analyse developing sports marketing in Finland by examining the sports industry in general in to answer the research question “How can sports marketing develop and how can Urheiluverkosto.fi ... -
Digital marketing strategy for small and medium food & beverage (F&B) Asian businesses (coffee stores and restaurants) in Helsinki, Finland
(2024)Due to the advancement in technology and digital tools, the role of digital marketing is of utmost importance for the growth of businesses, particularly small and medium-sized Asian Food & Beverage (F&B) businesses in ... -
Digitalization impact on company inbound logistics : Etelä-Karjalan Osuuskauppa
(2022)The purpose of this thesis was to study and analyse how digitalization is impacting domestically on retail company inbound logistics. The co-operation company of this research was domestic operating retail company ... -
Digitalization in Finnish technology non-native SMEs : guidelines for SMEs in digital consulting provided by the DigiStep project
(2023)The transition to Industry 4.0 and emerging digitalization has changed the competitive landscape for all companies. Although European SMEs undertake active measures to implement digital tools to enhance their competitiveness, ... -
Enabling location-independent work in a municipally owned rental housing company : how to ensure the company’s ability to operate in exceptional circumstances
(2022)The thesis explored measures to ensure the company’s ability to operate in exceptional circumstances, for example when the office space is not available. The idea of the thesis comes from the experiences of the first wave ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Key success factors of female entrepreneurs in Finland in the context of digital entrepreneurship
(2023)The purpose of the thesis was to research female entrepreneurs in Finland operating in the digital business field and identify their key success factors. Additionally, the goal was to get a better understanding of digital ... -
Market penetration of digital products and services : case company: KONE Corporation
(2022)The proliferation of digital products and services is transforming today’s business environment. To stay competitive requires new strategies, research, and know-how. The thesis aims to contribute to the prevailing works ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Market penetration of digital products and services : case company: KONE Corporation
(2022)The proliferation of digital products and services is transforming today’s business environment. To stay competitive requires new strategies, research, and know-how. The thesis aims to contribute to the prevailing works ... -
Online stores in the public sector: case: City of Imatra
(2022)The increase of e-commerce and digital sales is creating new types of opportunities for the public sector. The thesis focuses on two objectives. The first objective is to find differences between solutions made by Finnish ... -
Roles of AI in Digital Transformation of Tourism Business
(2024)The advent of the digital age has exponentially amplified the scope and impact of Artificial Intelligence (AI) in various sectors, including tourism. This thesis aims to comprehensively investigate and elaborate on the ... -
The effects of digitalization on different job placements in the banking industry
(2021)The purpose of the thesis was to find out how digitalization has affected and is affecting the jobs in the banking industry. Digitalization is affecting businesses more and more every day, and it will have an impact ... -
The hazardous impact of digitalisation on the future of hospitality industry : Matter of dispute
(2020)The objective of the study was to analyse the impact of Digitalisation on the future of Hospitality Industry from its positive and negative points of view. The research focused on covering all the aspects regarding ... -
The impact of the digital era on marketing in the music business industry
(2021)The thesis purpose was to explore the impact of digital era on marketing in music business. The music industry went to a lot of transformational processes due to digitalization. The digital era provided a lot of opportunities ... -
The impacts of COVID-19 on the retail industry
(2021)Nowadays, the whole world is being afflicted by the COVID-19 pandemic. The lives of humans are threatened. Thus, governments successively published a series of policies to combat the pandemic. However, such situations ... -
Understanding gen z payment culture changes in Vietnam : case study: e-wallet MoMo
(2023)This study is conducted with the aim of getting a better understanding of the change in Vietnamese Gen Z's payment habits, especially the use of Momo e-wallet. Based on the TAM (Technology Acceptance Model) and UTAUT model ... -
Utilization process of digital tourism platform. Case: Outdooractive
(2020)During recent years, digitalization has transformed the tourism business ecosystem with technological advances as its main booster. Digital platforms now significantly affect the rise of the tourism sector by providing the ...















