Haku

Business-to-Business marketing has also entered into the phase of digital and social media marketing due to the new evolved possibilities of personalization and more effective ways for measuring the conversion rate of ...

Strategic business planning is one of the most vital aspects for every organisation as far as it guides the whole team on which area to focus and what kind of decisions to make in order to achieve the desired goals and ...

The purpose of this research was to develop a step-by-step guide which can help any individual or group of people in entering Russian music market and to get to the top of the industry by simply putting in work and taking ...

The main objective of the research was to study the key aspects of developing a marketing plan and to create as the result a clear marketing guideline for the ART Hookah Family company: the brand that launches its new ...

The increasing significance of environmental issues makes companies emphasize on the implementation of green marketing. The thesis focuses on two primary objectives. First, it identifies how green marketing influences ...

As the world has become more global, advertisers have concentrated less on their localisation efforts when it comes to advertising. As a result, there are more and more global standardised advertising campaigns that do not ...

The purpose of the thesis is to study the attitudes of people regarding sustain-ability and to determine to what extent they are influencing buying decisions in the travelling industry. Based on this study recommendations ...

The objective of the study was to develop a suitable product for Chinese visitors who come to Lakeland area. The work was commissioned by Go-Nordic. The information was gathered from literature sources, the Internet and ...

As one of the most polluting industries in the world, the fashion industry has a harmful impact on the planet. Consumers and businesses are two important stakeholders who need to make changes to the current consumption and ...

The aim of the study was to find out whether or how brands and their advertising influence the willingness of people to buy a branded product rather than a product from an unknown product in the German wireless head- and ...