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Marketing plan for a “Tangiers Lounge” Hookah Lounge in the US, California
(2020)
The main objective of the research was to study the key aspects of developing a marketing plan and to create as the result a clear marketing guideline for the ART Hookah Family company: the brand that launches its new ...
How can Georgia become the next potential market for LAB University of Applied Sciences?
(2020)
The objective of the study was to find out how Georgia can become the next potential market for LAB University of Applied Sciences, what marketing channels work most effectively for it and how LAB UAS could promote itself ...
Optimal marketing strategy for an Asian food and beverage start-up in Finland
(2020)
The research aimed to discover which marketing strategy was suitable and successfully applicable to a small Asian food and beverage startup in Finland. The study was commissioned by an Asian start-up selling bubble tea in ...
How sustainability perceptions influence buying decisions in travelling industry? : Teko Travel case
(2020)
The purpose of the thesis is to study the attitudes of people regarding sustain-ability and to determine to what extent they are influencing buying decisions in the travelling industry. Based on this study recommendations ...
Business management of start-up DMC : case Go-Nordic
(2020)
The objective of the study was to develop a suitable product for Chinese visitors who come to Lakeland area. The work was commissioned by Go-Nordic. The information was gathered from literature sources, the Internet and ...
Social Media in Tourism: The Impacts of Travel Content on YouTube and Instagram
(2020)
The purpose of this study is to show the immense effects that travel social media content has on the tourism industry in order to help people within the industry have a broader view on the content. The aim is to illustrate ...
Sustainable marketing strategies: Understanding generation z’s expectations of food business in Spain: Study of the food consumption behaviour of the Spanish Generation Z
(2020)
This study aims to discover the consumption trends of the part of Generation Z that follows a sustainable diet with respect to food. The final aim of the thesis is to help food companies to better understand generation Z’s ...
The relation between digital marketing and the tourism industry In Vietnam
(2020)
The primary objective of the study is to figure out the key potentials of the tourism industry in Vietnam and which aspects of digital marketing affect the industry the most. The research will give more information to the ...
Digital marketing strategy for a medium-sized sustainable fashion brand : Case: Népra Oy
(2020)
The primary goal of the thesis was to propose a customer-driven digital marketing strategy for a sustainable Finnish fashion brand – Népra. Through the combined knowledge from the literature review and empirical research, ...
Business plan: Mon Nam : Vietnamese restaurant in Hämeenkyrö, Finland
(2020)
The objectives of the report were to emphasize the importance of a business plan and its main features to companies. The theoretical framework was conducted from academic publishments, whereas its principal focus was ...