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Digital marketing strategy for a medium-sized sustainable fashion brand : Case: Népra Oy
(2020)
The primary goal of the thesis was to propose a customer-driven digital marketing strategy for a sustainable Finnish fashion brand – Népra. Through the combined knowledge from the literature review and empirical research, ...
Improving the outcomes of collaborative projects through automated team design : case: LAB University of Applied Sciences
(2021)
The study proposes a model solution for team design in higher education. The case study is LAB University of Applied Sciences. The solution aims at improving the outcome of teamwork in the context of collaborative projects ...
The Role of Social Media Influencers in the Consumer Decision-making Process
(2020)
This thesis explored the role of social media influencers (SMIs) during the consumer decision-making process in the context of the Vietnamese beauty and cosmetic market. In order to achieve this goal, the thesis examined ...
Analyzing & optimizing a small-scale e-commerce website : case company : Kipfashion
(2020)
Online businesses need to optimize their website as recent technology keeps evolving now and then. Adopting the factors that can help in keeping up with this pace is important in increasing the conversion rate. The main ...
How a la carte establishments implement worlwide restaurant trends in Finland
(2021)
The study was aimed at revealing how a la carte establishments implement worldwide restaurant trends in Finland. The author has implemented a research on the worldwide restaurant trends 2021 and has revealed the most ...
Step-by-step plan to succeed for an artist entering Russian music market by using social media tools
(2020)
The purpose of this research was to develop a step-by-step guide which can help any individual or group of people in entering Russian music market and to get to the top of the industry by simply putting in work and taking ...
Social Media Marketing For Logistic Service Provider Operating In The B-To-B Segment : Which Social Media Channels Should Be Used To Reach Decision-Makers Of Custom-ers And Partners
(2021)
Business-to-Business marketing has also entered into the phase of digital and social media marketing due to the new evolved possibilities of personalization and more effective ways for measuring the conversion rate of ...
The impact of social media on students’ lives : case: LAB University of Applied Sciences
(2021)
Social media platforms are a ubiquitous part of modern society and the typical student spends many hours each day interacting with them. The purpose and research question of this thesis was to study and analyze the impact ...
Building a strong personal brand on Instagram
(2020)
The purpose of this research was to study personal branding and design a step-by-step guide for building a strong personal brand on Instagram on Russian market. Firstly, the definition of personal branding is explained ...
Durex’s marketing strategy in Vietnam
(2021)
The main objective of this thesis is to analyse the marketing strategy of Durex in Vietnam. Durex is one of the most renowned condom brands in the world, with roughly 30% global market share. Today, Durex is a global brand ...