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Entering the Finnish food and beverage market : Case company: Gong Cha bubble tea brand
(2020)
Once making a big hit in Asia, bubble tea is becoming more and more popular in many countries around the world thanks to its unique and delicious taste. Finland is an open market for the product. Realizing the potential ...
Challenges in reverse logistics that small-medium enterprises in Finland face during economic recession
(2023)
The thesis studies the challenges in reverse logistics that small medium enterprises in Finland face during economic recession. Reverse logistics plays an important role in circular economy and sustainable supply chain ...
Exploring the determinants of Vietnamese tea export volume in the global marketplace : an empirical analysis
(2023)
This thesis thoroughly explores factors influencing Vietnamese tea exports in the global mar-ket. Using quantitative analysis, it investigates determinants affecting Vietnamese tea export’s performance in international ...
Consumer behaviour towards different types of food take-out methods in Finland during the COVID-19 pandemic : case: Thai Vegan Kitchen
(2021)
The COVID-19 pandemic and social distancing are profoundly disrupting the restaurant industry in Finland and consumer behaviour in buying food. Besides that, food take-out services are the solution to solve the difficulty. ...
TikTok as a new marketing channel for GastroBar Saimaa
(2022)
Businesses in the food and beverage industry are progressively turning to social media as their primary channel of communication. Witnessing the dramatic growth in terms of new user accounts and the expansion of TikTok ...
Vietnamese consumers’ intention to use e-wallets : influencing factors
(2022)
The purpose of this study is to identify the factors that affect the decision to use an e-wallet and the relationships between these factors. The theoretical model for the study is based on a prior developed model in 2003, ...
Digital marketing strategy for small and medium food & beverage (F&B) Asian businesses (coffee stores and restaurants) in Helsinki, Finland
(2024)
Due to the advancement in technology and digital tools, the role of digital marketing is of utmost importance for the growth of businesses, particularly small and medium-sized Asian Food & Beverage (F&B) businesses in ...