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Chasing the rainbow: promoting LGBT Tourism on social media : case company: GayTravelFinland
(2021)
The LGBT community is gradually stepped out of its closet and draws attention to pub-lic recognition. It is essential to understand the impacts of this unique characteristic in the context of the tourism industry. Several ...
Sponsorship in Motocross : the event sponsorship analysis – AMA supercross championship and event-fit model
(2022)
Motocross is one of the most challenging sports in the world. And sponsorship plays an essential role in the sport.
This research was focused on analyzing the motocross industry by studying marketing and event-sponsor ...
Business plan of a café & grocery store ecosystem
(2021)
This thesis work represents a business plan of a new project that is going to be implemented in the near future.
A café connected with a grocery store, located on the Kima Prospect in Saint-Petersburg, Russia creates ...
Marketing development for wear protection products
(2023)
In modern times, people use various metals in their daily lives that are usually processed from ore extracted from the ground. The extraction and processing of ore require efficient operation with the protection of mining ...
Monetization of an individual skill : self-employment as an artist
(2022)
The purpose of this study was to explore individual monetization and the self-employment that could be gained through such endeavours. The end goal was to provide guidelines for people striving to make financial gain through ...
The role and impact of information communication technology in developing marketing activities in small enterprises
(2022)
Enterprises are constantly developing in a changing and dynamic environment, one of the main reasons is the widespread of information and communication technology in every aspect. The impact of digital transformation on ...
Celebrities impact on customers behavior
(2022)
This thesis will explore the topic of celebrity aliasing to buyers. Now various brands are increasingly resorting to the help of well-known personalities to promote and in-crease sales of their brand. And to understand why ...
Making an international food and beverage brand successful in Finland : case: KOI Thé
(2023)
Koi Thé is a known milk tea brand that originated in Taiwan and has gained significant popularity across various regions in Asia. Moreover, Finland presents itself as a favorable market for the products and services offered ...